Getty Images February 1, 2013 4:00 PM
The QT on the QB. Both newbies in football's biggest game, the Baltimore Ravens' Joe Flacco may be more of a known entity, but the 49ers' Colin Kaepernick is dominating the QB searches: Queries for "colin kaepernick" (and the misspelling "colin kapernick") outnumber "joe flacco" four to one. Add up those related queries, though, and the ranking changes: Flacco queries are pretty much strictly business ("joe flacco stats") except for curiosity about those wedding photos, whereas people want to know about Kaepernick's ethnicity, those tattoos, and the wedgie statue. But throw in those look-ups about Flacco's negotiations for a salary boost ($20 million contract?) and then the Baltimore QB's overall buzz gets boosted too, about four times that of Kaepernick's.