Pitbull's FIFA World Cup Song A Collab with Jennifer Lopez, Claudia Leitte

Billboard

Pitbull has revealed his collaboration with Jennifer Lopez on a song for the 2014 FIFA World Cup Brazil. The song is called “We Are One” and also features the popular Brazilian singer Claudia Leitte, according to a Tweet sent by Pitbull Wednesday evening.

“One song brings the world together #WeAreOne@JLo@ClaudiaLeitte @FIFAcom #WorldCup” the bilingual superstar wrote, and posted a photo of himself with Leitte, currently a judge on "The Voice Brasil."

Since an announcement by the international soccer organization FIFA on the official 2014 World Cup anthem had been expected for Thursday, it could be assumed that “We Are One” is the official anthem for the tournament, which kicks off June 12 in Sao Paulo.

Pitbull’s single “Timber” featuring Ke$ha is currently in its third consecutive week at No. 1 on the Billboard Hot 100 chart, where the Miami rapper holds a careertotal of nine top 10s and two No. 1s.  

He and Lopez have recorded three previous collaborations, most recently “Live it Up,” a single from JLo’s upcoming album.  2011’s “On The Floor” spent three weeks in the top ten. 

Pitbull has sold 2,827,000 albums to date in the US, according to SoundScan. Like JLo, he is reportedly preparing a new album for this year.

Although further details about the song are yet to be revealed, it can expected to be include English, Spanish and Portuguese lyrics, and, particularly given Pitbull’s track record of global hits, will likely be a goal for the artists, FIFA and FIFApartner Sony music.

The last FIFA World Cup song, 2010’s “Waka Waka” by Shakira with South African group Freshly Ground, has sold 1,7400,000 digital downloads to date. This week it is No. 2 on the Latin Digital Songs chart, where it spent 42 weeks at No. 1.  The video has been viewed almost 600 million times on YouTube.

That song did not instantly catch on. Its lyrics were criticized when the song was released in April 2010, and the title was mocked. Controversy when it came out that the song came from a Cameroonian song that had previously been recorded by a band that was not credited (reportedly Sony later paid them for the rights). Dominican singer and songwriter Wifredo Vargas. sued Shakira, accusing her of stealing from his merengue song “El Negro no Puede,” performed by Las Chicas del Can. 

“We Are One” could be the third World Cup hit by Latin stars. In addition to Shakira’s smash, Ricky Martin’s The Cup of Life (La Copa de la Vida) for the 1998 World cup in France took the bilingual singer to international stardomwhen the song went to number one in seven countries. Martin’s performance of the song on the Grammy Awards kick started the so-called Latin pop explosion, essentially paving the way into the mainstream for bilingual Latin artists.

Martin will also record a song for the 2014 FIFA World Cup album, chosen via a Sony-sponsored Supersong contest. The contest allowed aspiring songwriters in countries around their world to upload a recording of their original World cup song. Submissions are now closed, and finalists are to be announced soon on the Supersong site.

Coca-Cola kicked off World Cup fever last September with its official 2014 song, “The World is Ours.” Coke, sung in English by former X-Factor contestant David Correy. Several other versions in Spanish and Portuguese have since been released, featuring Gaby Amarantos, Carlos Vives and Wisin of the reggaeton duo Wisin y Yandel, with more expected in the coming months. Coca-Cola, which has been an official sponsor of the FIFA World Cup since 1978, scored big in 2010 with their campaign theme  “Wavin’ Flag,” which made the Somalia-born MC and singer/songwriter K’NAAN’s name known around the world. “Wavin’ Flag” went to No. 1 in 18 countries and sold 918,000 downloads in the U.S., according to SoundScan.

FIFA sponsor Adidas and Brazilian national team outfitter Nike are among other brands that have so far unveiled World Cup campaigns.

 

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