Julianne Moore is the new face of L'Oreal Paris!
The red haired actress has been named the new Global Brand Ambassador for the cosmetics company. Ads featuring the Oscar-nominated actress will appear starting in 2013 for a new product called Cellular Renaissance.
"I'm an actual user of the brand and it's hard not to be," says the "Game Change" star. "Every modern woman shops everywhere for beauty, but for me it's mostly the airport or the drugstore. It's nice to be promoting something that is accessible to everyone."
She previously served as a brand ambassador for cosmetics competitor Revlon.
Which other stars have served as brand ambassadors for L'Oreal?
Lea Michelle: Earlier this fall the cosmetics giant added the "Glee" star to their roster. Of her role the star said, "Growing up on stage, I was introduced to makeup at a young age and I will never forget the first time I tried on a L'Oreal Paris iconic lipstick - it was instant glamor and I've been hooked ever since! I've been a fan of L'Oreal Paris' products for years, but it wasn't until I was a bit older that I fully understood the brand's message of a woman's worth, which I wholeheartedly agree with. L'Oreal Paris encourages women to embrace their beauty and celebrate their self worth."
Juliana Margulies: She may play "The Good Wife" on television, but she is a woman of worth off-screen. Earlier this year, the actress was named as the brand ambassador for the L'Oreal Paris Women of Worth program which celebrates the strength and positivity of women by honoring nominees who bring the philosophy of the slogan "Because You're Worth It" to their commitment to social causes.
Julia Roberts: She redefined the definition of modern beauty when she was named the global ambassador of the L'Oreal brand in 2010. The face of the company's Lancome product line has embraced her role of modern beauty. She said, "I have to stand up straighter, and wash my face more. Isn't this every girl's dream.... to be 42, have three kids - two are twins - and be a working mom. Says a lot about Lancome and what it stands for."
- Arts & Entertainment
- Julianne Moore