Joan Rivers' Costco Protest and Other Celebrity Publicity Stunts

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Joan Rivers' Costco Protest and Other Celebrity Publicity Stunts

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Joan Rivers

E! Fashion Police star Joan Rivers made a scene at a Burbank, Calif., Costco on Tuesday when she appeared to protest the store's banning of her book, I Hate Everything... Starting With Me. The 79-year-old Rivers handcuffed herself to a cart to protest the hypocrisy, she said.

"It's about First Amendment rights," she told KTLA. "Costco banned my book because of one word on the back cover. I feel like this is a country where the people should have the right to have the literature they want."

Cops eventually led her out of the store in handcuffs, but she wasn't arrested.

While the plastic surgery-loving comedian says the incident is about the First Amendment, we're not buying it. It seems like Rivers just needed some publicity - and she's getting it. Don't worry, Joan: This isn't the first celebrity publicity stunt we've almost believed.

Kim Kardashian's Sex Tape

Paris Hilton started the sex tape trend, but Kim Kardashian took it to new heights with her sexcapades with then-boyfriend Ray J. The tape - "leaked" in 2007 - turned Kardashian from a known socialite in Calabasas to a multi-million dollar reality star. She and mom Kris Jenner swear up and down that they had nothing to do with its release, but Kris Humphries allegedly told his post-Kim girlfriend that Jenner actually directed the tape.

"Kris Jenner knew that Kim was making a sex tape and figured out how to capitalize on it," a source told in June. Humphries reportedly "shocked. He thought, 'You never expect someone's mother to do that.'"

We don't know if it's true, but we wouldn't put it passed this publicity-loving family.

Geraldo Rivera Opens Al Capone's Vault

Geraldo Rivera is more known these days for advising teenagers to not wear hoodies so they don't get murdered, but in the '80s he was a bona-fide news dude. Well, he was: Until the publicity surrounding his firing from ABC inspired him to pull another stunt for attention.

In 1986, the mustachioed Rivera staged a two-hour television event that revolved around the opening of a vault in a hotel that once belonged to famed mob boss Al Capone. Rivera - and audiences - assumed there would be something inside to see - and 30 million people turned in to watch.

The result? The vault was completely empty. Womp.

Most people would assume that their careers are over when a stunt goes wrong. Not Rivera.

"My career was not over, I knew, but had just begun. And all because of a silly, high-concept stunt that failed to deliver on its titillating promise," he wrote in his autobiography.

"The Blair Witch Project"

In 1998, word of a new documentary started traveling around the World Wide Web. The documentary was said to be the last known video of three filmmakers who went in search of the famous Blair Witch and didn't return. Soon after, "missing" posters began popping up around the Sundance Film Festival that showed the three missing filmmakers.

The problem: It was all a movie with a clever grassroots campaign. The actors weren't even allowed to make public appearances to support the film (they were dead, after all.) The buzz paid off: The film earned around $250 million dollars worldwide - a huge return on the estimated budget of $50,000 to $750,000.

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