Leave it to Gwyneth Paltrow to find a way to elevate the ordinary into the super-expensive territory.
Gwyneth relaunched her website for her Goop newsletter on Friday, and also introduced The Goop Collection, where each week she'll debut an exclusive, limited-edition collaboration featuring everything from clothing to beauty products to home decor. Her first product? A collaboration with Kain Label to create an exclusive white t-shirt -- which is essentially a plain white tee except for some simple black piping on the shoulders and down the side.
And just how much is this wardrobe staple? She's currently selling it on her Goop website for $90.
Yes, you read that right -- $90 for a plain white tee.
But according to Gwyneth, "shortening the length" and adding "grosgrain piping to the shoulders and sides inspired by tuxedo tailoring" justifies the price by "modernizing this essential wardrobe staple." Though reading her attempts to sell a straight-up boring product with tips like this -- "This sophisticated embellishment to Kain's trademark silhouette will wear well for day into night" -- is pretty amusing.
Sorry Gwyneth -- I think people know a plain white tee they can get from Hanes for $15 when they see one.
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- Gwyneth Paltrow