Ashton Kutcher (Getty Images)
Nothing fancy here. The startup, called Pickwick & Weller, designs and manufactures what it calls “beautifully crafted basics” with “sharp designs” and a “meticulous fit.” It recently gave the world a look at its spring 2013 collection of tees, tanks, long-sleeve shirts (all in simple solid colors) for both men and women.
And, while Gwyneth Paltrow made headlines last year when she hawked her version of a plain white T-shirt on her website for a wallet-hurting $90, Ashton seems to be taking the average Joe’s salary into account, charging around $26 for most of the shirts (though some versions pass the $70 mark).
A model shows off a cotton tank top from the spring line. (Facebook)
The company makes shirts for men and women. (Facebook)
The pieces are only available online, but the actor and his partners have made committing to buying one of his tees as painless as possible. Shipping and returns are free and Pickwick & Weller offers something called a “home try-on,” which means you can order as many as you want, and send back the ones that don’t suit you.
It might not be an iPhone, but it’s still a pretty good idea…
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