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Jude Law is reportedly fuming over a Canadian fireplace company.
The 40-year-old "Side Effects" star is suing the Toronto-based company Paloform after the company allegedly used his image without permission in an online advertising campaign, TMZ reports.
In a suit filed in a Los Angeles court, Law claimed Paloform plastered his face on its website, Facebook, and Pinterest pages to promote its "expressive, modern fireplaces."
Reportedly referring to himself as "one of the most recognised, highly regarded, critically acclaimed, and commercially valuable motion picture actors in the world," Law is seeking damages and for Paloform to cease using his image.
Neither the company's website nor its Facebook page appear to currently display any images of the A-list star. But whether or not they have been taken down cannot yet be confirmed.
"Sorry, can't comment at this moment," company manager Khai Foo told omg! Canada via email.
This is not the first time Law has gone to court over his fame. Two years ago, he took legal action against the U.K. Sun after alleging the paper hacked his phone to acquire stories about his personal life. Law also sued the News of the World for the same thing.
Maybe Paloform could go with a less litigious actor next time. Getting permission might be a good step, too.
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