What Kim Kardashian Will and Won't Post on Instagram
From clothing lines to sunless tanning spray, Kim Kardashian has slapped her name on all kinds of products in exchange for plump paychecks, but she does have her limits... or so she claims.
The Keeping Up With the Kardashians star appeared at Cannes International Festival of Creativity on Wednesday and talked about the success she's had with social media, especially Instagram on which she has 37.1 million followers and counting. Kim — who earned an estimated $28 million last year, according to Forbes — said that her feed on the photo sharing site is off-limits when it comes to promoting products.
"I know a lot of my brands might get frustrated that I don't promote maybe as much as they would like, but I only do it if it's authentic," Kardashian said, according to Ad Week. She said that if she is photographed with a product, it's not because she gets paid.
If that's true, and we're not saying Kimmie would tell tales, that means she's not getting paid for all those waist-training photos. And how someone would subject their body to that without getting paid is beyond us.
What does she love to share on Instagram? Bikini shots. Lots and lots of bikini shots, like this recent throwback of a Dominican Republic trip. She says they're there because she wants them there.
"But it's what I want and what I put out," said Kim, who is pregnant so we'll likely be seeing #FBFs and #TBTs until she has her son, loses the weight through a paid endorsement, and the debuts her "post-baby body" on some magazine cover.
Kim, whose wedding photo broke records for being the most liked photo on Instagram, said she even has some pull when it comes to the app. She said she pushed Instagram CEO Kevin Systrom to allow editing on posts because she kept making typos.
"I'm not saying it's because of me, but it happened," she said of the app upgrade.
As for other social media sites, Kim says she's "really into Twitter" right now. She's started sharing photos on the micro-blogging site, on which she has 32.8 million followers, directly after the company told her people "don't really click on your links as much" when they went out to Instagram versus if they are uploaded directly in Twitter.
At the Cannes International Festival of Creativity, North West's mom also talked about her game, Kim Kardashian Hollywood, which earned $74.3 million last year for Glu Mobile. The gaming company announced today that a sponsorship deal had been made with Karl Lagerfeld.
"It helps with great opportunities for brands, hair care lines or makeup lines, that want some involvement, because that's something the player really enjoys learning about," she said of the game, which sees an animated Kim — and her entourage — go on "red carpet adventures." Players can upgrade and buy things to "enhance" the experience, to the dismay of some parents.
The mastermind behind Kim's decision to get involved with the game? Her husband. "I thank Kanye every day for making me do that deal," she told the crowd.
We bet.
