The 36-year-old new dad of Kim Kardashian's baby North West has created a clothing line with French brand A.P.C. that's selling faster than Kanye raps.
The nine-piece collection — which consists of the essentials like jeans, T-shirts, and hoodies — went on sale online Sunday morning at about 10 a.m. Paris time and, according to People, immediately sold out and crashed the A.P.C. website. Although some items have already been restocked, only the less popular sizes (size 25 jeans or an XXL T-shirt, for example) appear to still be available.
West and Kardashian were photographed together in Paris this spring as he worked on the designs, but the collaboration was only announced this summer. A.P.C. designer Jean Touitou explained that the project actually took two years.
"Over the months, we kept hanging out and finally came up with the idea of doing a small capsule collection of clothes together," Touitou said in a statement.
If you haven't yet had the opportunity to buy a silkscreened tee with skeletons on it for about $137 in U.S. dollars, or a gray hoodie for about $222, the website is taking pre-orders through Wednesday.
West's previous attempts at fashion design have not always been successful. When he debuted his women's fashion label, DW Kanye West, at Paris Fashion Week in 2011, critics were not exactly kind.
The International Herald Tribune's style editor Jessica Michault took to Twitter to give her straightforward assessment: "The Kanye West show, in my humble opinion, is proof that everyone can love fashion but not everyone can be a fashion designer."
What do you think of West's latest threads?
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