Timberlake Takes on New York Fashion Week — Twice!

Mr. Timberlake is a "Justin of all trades." Whether he's heating up the pop charts, bustin' a move on the dance floor, acting up a storm with Hollywood's elite, poking fun at athletes, or designing denim, Justin does it all and he does it WELL. So it comes as no surprise that the multi-talented entertainer is scheduled to perform twice during this fall's New York Fashion Week. He'll join Rihanna, Beyonce, and more at the annual Fashion Rocks concert on September 5, then two days later he'll not only be showing his William Rast collection -- Justin's denim line with pal Trace Ayala that has recently been expanded to a full line of sportswear -- at the Roseland Ballroom, but he's also set to perform while the models sashay down the runway wearing the latest William Rast threads. With celebs like Jessica Simpson, Cameron Diaz, and Jessica Biel always rockin' their William Rast jeans, I'm pretty sure that JT's show will be one of the week's hottest tickets!

Justin has become the face of William Rast in their latest ad campaign, which includes a series of web shorts called "My Name Is William Rast." In the mini "movie," which JT co-wrote, co-directed, and even composed the score for, JT stars as Rast and model Erin Wasson as his lover Birdie. The two play a Bonnie and Clyde-like couple on the run from the police. While Justin and Erin are electrifying on camera, I honestly didn't pay much attention to their clothes. You can barely see them! Check out two of the videos below and tell me what you think. Will you be wearing William Rast?

William Rast - He Was Everything @ Yahoo! Video

William Rast - Party @ Yahoo! Video

To see more clips visit williamrastmovie.com