Rumer Willis models for Badgley Mischka's spring 2011 campaign. - Badgley Mischka
The shoot took place in Malibu, California, and it sounds like the Hollywood heiress had a great time. "It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess," revealed Rumer in a statement to the press. "Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign."
The designers themselves seemed just as happy to work with Miss Willis as she did with them: "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection," said Mark Badgley and James Mischka.
The campaign, which will grace glossy magazine pages starting in March, features the 22-year-old actress in a selection of pieces from all of the brand's lifestyle collections including couture, eveningwear, the Mark + James collection, footwear, handbags, jewelry, and swimwear.
But Rumer's not the only star to front a fashion campaign this spring. Other celebs you'll soon see in print include Katie Holmes for Ann Taylor, Leighton Meester for Missoni, and Natalie Portman for Miss Dior Cherie.
- Bruce Willis
- Badgley Mischka
- Demi Moore