Drew Barrymore’s Fiery New Locks

Flame on! Drew Barrymore debuted a brilliant new red 'do at the book launch party for her friend Kimberly Snyder's The Beauty Detox Solution Wednesday night in Los Angeles.

The "Going the Distance" star, 36, is no stranger to changing up her look, and over the years she's rocked pretty much every color from platinum blond to black. Most recently, Barrymore was sporting a two-tone blond-and-brown ombre style that walked the fine line between uber-cool and looking like Drew hadn't bothered to color her roots for months on end!

So why the fiery new shade? "Drew just felt like trying out red, and it looks great on her -- she loves it!" Tracey Cunningham, Redken Creative Consultant for Color told UsMagazine.com.

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