Interactive Video Ads

Yahoo Advertising Solutions Editorial

Total Engagement

Why settle for a generic ad when you can have a deeply engaging streaming video ad designed to meet the specific needs of advertisers in your industry? Yahoo!’s Interactive Video ads provide all of the engagement of a microsite within a video player. They include a wide breadth of customizable features to immerse consumers in your brand and power the performance you need.

Yahoo!’s Interactive Video ads are designed to meet the marketing needs of advertisers in a wide variety of industries, including: Entertainment, CPG, Automotive, Retail, Telecommunications, and Travel, with more categories being added on an ongoing basis.

Some of the flexible features and functionality:

  • Multiple videos within a single ad unit, including Interactive video, augmented reality, and dynamic content

  • Social media integration and RSS feeds

  • In-player video games, polling, surveys, and quizzes

  • Localized geographic data, store location, and mapping

  • Product features/carousel

  • Coupons and click-to-schedule/purchase


Product sheet: Download .pdf  |  Email
Related products: Overlay Video Ads, Clickable Video Ads, Video Advertising Solutions
Related sites: omg!, Yahoo! Movies, Yahoo! TV, Yahoo! Screen
 
 
How and Where to Use Interactive Video Ads


Use Interactive Video Ads to:

  • Quickly and easily execute an online video campaign by using your 15- or 30-second TV spot. Increase brand consideration with 360-degree virtual tours, product configurators, and product hot-spotting

  • Drive traffic to your offline location with store and dealer locators, offers, coupons, deals, tickets and show times, purchase options, and sweepstakes.

  • Increase customer loyalty and advocacy with social integration, including Twitter feeds, Facebook share, “send to a friend” options, email registration and newsletter sign-ups.

  • Reach multiple audiences with multiple videos, gathering insights on which videos are most engaging for which audiences.


Interactive Video Ads underscore Yahoo!'s commitment to helping you be as creative online as offline, to engaging the right consumers, and to improving performance throughout the purchase funnel. To learn more about how this ad format can raise your brand awareness and ROI, contact us or a Yahoo! Sales rep.

Get ad specs | See a case study | See sample ads
 
 
Product Demonstration