Actress Hayden Panettiere knows the importance of sun protection, so her partnership with Neutrogena this summer to promote skin cancer awareness only makes sense. The fair-skinned "Scream 4" star never leaves home without her sunscreen, she said.
"I make sure that I put sunscreen on under my makeup, or just by itself, no matter where I am going," she told People at a recent awareness event. "It's actually interesting because I realized that even high SPFs … if you don't reapply, you're not going to get the same kind of coverage. SPF 70 can be like a 19 SPF if you don't apply it properly."
Why is sun protection so important? The threat of skin cancer is bigger than ever.
"Skin cancer has become such a huge epidemic, especially in young women, so it is really important that people learn how to take care of their skin and be preventative," she said. "That's the thing about every kind of cancer: catching it before it becomes a problem."
Panettiere is hardly the only celebrity to talk about the virtues of pale skin over tanned skin. Sure, Kim Kardashian and Snooki might love the tanning bed, but they're in the minority.
Political commentator Meghan McCain understands the importance of skin protection - her parents, Sen. John McCain and Cindy McCain, have both suffered from skin cancer. Meghan even participated in a "naked" PSA last summer with celebs like Brandy and Tatyana Ali.
"If you leave the house without sunscreen, you might as well be naked," she says in the PSA.
Former "Desperate Housewives" actress Marcia Cross is known for her incredibly pale skin. Cross takes great care of her skin - she never goes outside without several forms of protection.
"I walk around with a hat, sunglasses, and sunscreen all the time," says the Oil of Olay's skin-cancer awareness program ambassador.
Former "American Horror Story" actress Connie Britton uses products by Clarins and Coola to protect and sunlessly tan her skin, according to EverydayHealth.com. Why those products? They "are all-organic and feel great on your skin" she said.
"Extra!" correspondent Maria Menounos has her Greek roots to thank for her olive complexion, but don't assume she avoids sunscreen because of her pigment. The celebrity journalist is an ardent supporter of sunscreen and uses it on a daily basis.
"I love Dermalogica SPF 20 or 30," she said of her sunscreen of choice.
Which sunscreen is your favorite?
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- Skin Care